Portfolio

ANALYTICAL MEMOS & CASE WORK

Hypothesis-driven analyses on markets, business models, and product strategy.

This memo examines the structural conditions under which consumer internet business Actually Work in India.

This memo analyzes why many Indian consumer internet businesses fail to translate scale into sustainable profitability.

A hypothesis-led systems analysis of food delivery, quick commerce, and e-commerce platforms.

This memo examines why quick commerce scaled in India using a hypothesis-led structural analysis.

This memo examines why quick commerce scaled in India using a hypothesis-led structural analysis.

to turn ambiguity into clarity by breaking problems into components, identifying patterns, and focusing on what truly matters.

to view problems through user, market, business, and technical lenses - ensuring decisions are grounded, not biased.

to build scalable workflows, automate operational friction, and create repeatable processes for early-stage teams.

to drive initiatives end-to-end, coordinate stakeholders, and deliver outcomes in high-ambiguity environments.

Outcome Outing

Structured the entire product concept from raw idea - defining trip models, user flows, and end-to-end experience.
Shaped market positioning by aligning platform value with founder needs, mentor-led learning, and retreat-based engagement.
Designed the website’s information architecture and early GTM narrative, enabling clear communication for programs and onboarding.

Shyphan

Led customer discovery across SMB clients, surfacing pain points and operational gaps that informed service offerings.
Translated insights into structured product flows and system logic, enabling the team to build accurate Zoho automation.
Identified recurring user behavior patterns and converted them into scalable, software-led initiatives.

Snap India Trip

Conducted user research across foreign travelers and accessibility-focused groups to uncover expectations and preferences.
Built the booking web app flow and led partnerships with overseas travel companies.
Supported client onboarding and cross-border operational coordination.

EDC JSSATE Noida

Defined the strategic direction of EDC by identifying focus areas, event themes, and culture-building initiatives.
Led the outreach function - building partnerships with founders, operators, and ecosystem enablers.
Enabled workshops, speaker sessions, and student exposure programs.